YJ GIS Industrial Limited

The BBQ market in North America is booming.

North America is the world's largest market for outdoor grills and other barbecue appliances.

According to the data reported by GrandViewResearch, in North America, where outdoor barbecue culture is popular, as early as 2018, in North America, where outdoor barbecue culture and outdoor activities are the most popular in the world, the market size of grill alone has reached 3.68 billion dollars, or about 24.102 billion yuan. The global share has exceeded 34%.

The epidemic may lead the world to "revenge consumption" of outdoor barbecues and related appliances.

Now in North America, many families say that after the epidemic situation is relatively stable, outdoor barbecues will be one of the first choices for them to participate in outdoor activities.

The data also shows that the epidemic situation will sweep the world in 2020, but the demand of the global grill and grill market will grow "unabated", with the scale reaching 7.96 billion US dollars, and the output value of the global grill market will grow to 8.43 billion US dollars in 2021.

With the travel restrictions brought by the global epidemic in the past two years, outdoor barbecues may become more and more popular once the epidemic is stable. Joe Derochowski, the family industry consultant of NPD, a research agency, said: "Barbecue is a pastime for some people and a passion for others. With the travel restrictions brought by the epidemic, barbecue has become more and more popular. Concerns about the epidemic have intensified, and consumers have explored many outdoor cooking skills. At present, the American barbecue market has reached a new height."


According to the data of NPD, an American market research agency, since July 2020, American consumers have purchased more than 21 million ovens and smoke ovens. In 2021, the revenue and sales of outdoor barbecue industry will grow to 6.1 billion US dollars, up 14% year on year.

According to the consumer research of the Cooker, Courtyard and Barbecue Association (HPBA), about 70% of American households now have at least one grill or smoke stove. However, this has also led to market saturation, and consumers are unlikely to seek product upgrades or replacements in the near future. According to HPBA data, in the past two years, about 38% of consumers have bought new ovens. Although North American residents have developed the "primitive" cooking method of barbecue into a local culture, it is interesting that most of the grills they use are produced in China. According to IBIS World, most grills in the United States have been imported since 2016.

Even Weber Stephen, a famous grill supplier with a long history, moved the production line of the best-selling products to China in 2017. That is to say, "Made in China" still dominates the American market even in barbecue appliances.


Nowadays, in North America, the hot summer still cannot stop people from choosing outdoor barbecues, and autumn and winter before the epidemic is the best season for outdoor barbecues.